The Opportunity

THE ONLINE ADVERTISING OPPORTUNITY

Worldwide there are more than 1,400 newspapers and publications online and over 5,500 job boards, many of which are niche web sites serving ethnic, fraternal, trade and gender specific audiences. The vast majority of these job sites have very limited traffic but there are a select few that have significant online readership and viewers.

Let's face it. Advertisers are hard to come by. They have limited dollars and sometimes broad demands. When the newspaper runs out of products to sell them, the employer hangs up and goes to the next vendor on their list, usually your competitor, to spend whatever dollars they have left. Suppose, just for a second, that you had those products to sell them and instead of 25% or 30% of their budgetary resources, you get 70%, 80% or even 100%? It is possible now, thanks to Cross-Post LLC.

A great example of this is operating today where dozens of publications, large and small, are helping their classified advertisers appeal to a more diverse audience by cross-posting to diversity job boards. These incremental upsell's or add-ons are generating serious six and seven figure NET returns each year of revenue dollars that otherwise would be lost. The newspaper becomes an integral partner in helping the employer comply with State, Federal and Local EEOC laws and guidelines. It can be attached to virtually every job ad as employers are required to conduct outreach to veterans, women and minority communities. THEY ARE SPENDING THE MONEY ANYWAY...THEY MIGHT AS WELL SPEND IT WITH YOU!

With Healthcare Recruiting at an all time high, advertisers are willing to do almost anything to appeal to qualified candidates. In fact many newspapers have lost significant market share to competitors. Now it's time to take back some of that revenue. By cross-posting your jobs onto some of the largest healthcare boards on the web. With four of the best healthcare recruitment sites and more than a dozen specialty online trade publications like Pharmacy Times and Cardiology Review, your advertisers get more bang for the buck and will love the one-stop shop aspects of dealing with your newspaper. YOU are going to love the additional revenue.

Nurses are always in demand and the Cross-Post Nursing Network posts your job ads to several of the top nursing boards on the Internet. It is the perfect complement to the Healthcare Network, usually generating two sales where one only existed before.

For New College Grads and Early Career candidates we have a College Network that also is applicable to many of your postings each month. Partnering with Aftercollege.com gets you the top recruits from over 1200 campuses nationwide along with key social networking venues.

In today's world, "Green" is a very popular trend in business. Every employer wants to brand themselves as environmentally conscious. The Green Employers Network does just that. Employers can post their jobs to a website that appeals to "green" candidates and earns them carbon offsets in the process. It is a novel idea that is gaining traction across the United States and the only one where the employer can actually help the environment by postings their job openings.

Since 2002, Newspapers have used Cross-Posting to drive incremental revenue and re-capture revenue lost to niche competitors. Isn't it time your newspaper added cross-posting to your sales strategy?

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The Key is Technology

We serve newspapers on the Monster, Yahoo, Careerbuilder, Adicio, Gabriels, Job Target and other platforms. No matter what technology you work with, we have the solution for you...with no up-front cost...EVER!

In the past it was cumbersome to actually take an advertising transaction on the phone or online and then provide a feed to the other site(s) each week that you are cross-posting to. Then of course there was billing and making sure that each party to the agreement received their correct compensation.

Then, how about tracking? How was the client advertiser to know if they did get posted to the niche site, for how long and what kind of ROI were they getting on their investment?

It is one of the many reasons we work with the leaders in Job Board Platform technologies. Jobs go up on the network instantly in most cases. Imagine being able to post to any number of sites at the same time, increasing revenue opportunities exponentially with just a click of your mouse.

No matter what technology you work with, we have the solution for you...at no up-front cost...EVER!