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The Online Advertising Opportunity
Worldwide there are more than 1,400 newspapers and publications online and over 5,500 job boards, many of which are niche web sites serving ethnic, fraternal, trade and gender specific audiences. The vast majority of these job sites have very limited traffic but there are a select few that have significant online readership and viewers.
Newspapers and other online publications often have classified advertisers interested in appealing to a broader audience of candidates with specific experience. To satisfy this demand some publications have established cross-posting relationships with other newspapers and niche job boards. With this resource they can "upsell" advertisers onto other sites and capture more revenue from the same transaction.
A great example of this is operating today where several large publications are helping their classified advertisers appeal to a more diverse audience by cross-posting to diversity job boards. These incremental upsell's or add-ons are generating serious six and seven figure returns each year of revenue dollars that otherwise would be lost.
With Healthcare recruiting at an all time high, advertisers are willing to do almost anything to appeal to qualified candidates. In fact many newspapers have lost significant market share to niche healthcare job boards. Now it’s time to take back some of that revenue. By cross-posting your jobs onto some of the largest healthcare boards on the web. Your advertisers will love the one-stop shop aspects of dealing with your newspaper and you’re going to love the additional revenue. |
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The Key is Technology. In the past it was cumbersome to actually take an advertising transaction on the phone or online and then provide a feed to the other site(s) each week that you are cross-posting to. Then of course there was billing and making sure that each party to the agreement received their correct compensation.
Then, how about tracking? How was the client advertiser to know if they did get posted to the niche site, for how long and what kind of ROI were they getting on their investment?
It is one of the many reasons we work with the leaders in Job Board Platform technologies. Jobs go up on the network instantly in most cases. Imagine being able to post to any number of sites at the same time, increasing revenue opportunities exponentially with just a click of your mouse.
No matter what technology you work with, we have the solution for you...at no cost...EVER!
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